There are natural salesmen and others who have to be nurtured. However, the success of each category depends on the kind of orientation they receive. Organizing sales coaching workshops training determines the outcome from such an exercise. How do you organize a successful workshop that will help you mentor your new team?
The most important trick for marketing is to pick the right people. If you need a horse to compete in a race, you must distinguish it from a donkey. Choose people with a positive attitude and who believe in the product they are selling. No amount of lecturing will change a person unless it comes from within.
The venue and set up must meet the standards expected of the brand. Take the trainees on a retreat where they can focus on the content being offered. The place must befit the brand they represent. Make the venue comfortable for learning, especially long and mentally exhausting sessions. By minimizing distraction, the content being taught will be easier to understand.
Consider the product to be sold when choosing the people to train and designing content. A person who sells cars might not be good at selling FMCG. The level of preparation for a vehicle seller will also differ from that of a real estate dealer. Each person should be trained to handle the unique character of buyers and the goods he or she is selling.
Bring a facilitator who is clear and eloquent. If they will leave the room with confidence and make clients believe in their stories, they must master their products. This will only be possible if their trainer has also mastered his. A trainer who is not clear and eloquent will mislead his or her trainees. You end up with salesmen and women who cannot close business.
The venue must have necessary communication equipment to support delivery. These equipment include microphones, adequate space, projectors and demonstration boards, among others. Prepare simple slide shows and let the learners to engage by asking questions. If they learn in a sophisticated environment, they believe in their product and brand, which enhances their returns.
Prepare the information in a manner that is easy to digest. These trainees will be taking your cue when they get to the field. If you use a long route to explain simple facts, they will also adapt the same and end up confusing their clients. They will lose the few opening minutes available to make an impression. If they miss some of the details in your presentation, they will not pass them to clients as well. You will therefore be sending unqualified persons to mislead your potential clients in the field.
Use mentors to give their personal experiences. There are seniors who have worked through tough terrains in the industry and made it. Their stories and efforts are usually very inspiring. Use them to teach the current crop. They may also go with these mentors in the field for practical learning.
Obtain feedback from the learners and use it to improve on your content. Identify serious learners and weed out those who cannot keep up. By the end of these sessions, you should be certain that your trainees can deliver to your expectations and represent the brand effectively.
The most important trick for marketing is to pick the right people. If you need a horse to compete in a race, you must distinguish it from a donkey. Choose people with a positive attitude and who believe in the product they are selling. No amount of lecturing will change a person unless it comes from within.
The venue and set up must meet the standards expected of the brand. Take the trainees on a retreat where they can focus on the content being offered. The place must befit the brand they represent. Make the venue comfortable for learning, especially long and mentally exhausting sessions. By minimizing distraction, the content being taught will be easier to understand.
Consider the product to be sold when choosing the people to train and designing content. A person who sells cars might not be good at selling FMCG. The level of preparation for a vehicle seller will also differ from that of a real estate dealer. Each person should be trained to handle the unique character of buyers and the goods he or she is selling.
Bring a facilitator who is clear and eloquent. If they will leave the room with confidence and make clients believe in their stories, they must master their products. This will only be possible if their trainer has also mastered his. A trainer who is not clear and eloquent will mislead his or her trainees. You end up with salesmen and women who cannot close business.
The venue must have necessary communication equipment to support delivery. These equipment include microphones, adequate space, projectors and demonstration boards, among others. Prepare simple slide shows and let the learners to engage by asking questions. If they learn in a sophisticated environment, they believe in their product and brand, which enhances their returns.
Prepare the information in a manner that is easy to digest. These trainees will be taking your cue when they get to the field. If you use a long route to explain simple facts, they will also adapt the same and end up confusing their clients. They will lose the few opening minutes available to make an impression. If they miss some of the details in your presentation, they will not pass them to clients as well. You will therefore be sending unqualified persons to mislead your potential clients in the field.
Use mentors to give their personal experiences. There are seniors who have worked through tough terrains in the industry and made it. Their stories and efforts are usually very inspiring. Use them to teach the current crop. They may also go with these mentors in the field for practical learning.
Obtain feedback from the learners and use it to improve on your content. Identify serious learners and weed out those who cannot keep up. By the end of these sessions, you should be certain that your trainees can deliver to your expectations and represent the brand effectively.
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