Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not close the sales using postcards because the space is not enough to give all the information needed for them to decide. Instead, use it to generate inquiries by stating briefly the major benefits they could get from your offers. Then motivate them to ask for more information about it by printing your contact number or website.
Because no envelopes are used to send postcards, messages are able to be read directly which is unavoidable for most people. Use this advantage in writing a message that immediately captures their attention and is direct to the point. Make it brief as well as easy to read to make them readable even with just a glance.
Send them with a first class mail service because these are only a few cents more expensive compared to standard ones if its size follows the requirement. The delivery is prioritized over the other classes meaning they arrive faster to the intended receivers. Doing this gives you the chance of getting more replies from the customers you targeted.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Avoid spending too much on designs and prints as colorful and elegant designs are expensive unless you are offering these services. Those simple designs could just be made with your computer and print them yourself. Be sure these tips are followed to increase your market presence.
There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not close the sales using postcards because the space is not enough to give all the information needed for them to decide. Instead, use it to generate inquiries by stating briefly the major benefits they could get from your offers. Then motivate them to ask for more information about it by printing your contact number or website.
Because no envelopes are used to send postcards, messages are able to be read directly which is unavoidable for most people. Use this advantage in writing a message that immediately captures their attention and is direct to the point. Make it brief as well as easy to read to make them readable even with just a glance.
Send them with a first class mail service because these are only a few cents more expensive compared to standard ones if its size follows the requirement. The delivery is prioritized over the other classes meaning they arrive faster to the intended receivers. Doing this gives you the chance of getting more replies from the customers you targeted.
Send them to arrive during Tuesdays or Wednesdays because these days have lighter volume of mails usually than other days. This means less competition for your postcards from those that were also delivered that same day. Avoid having it arrive at Mondays because for most people, this day is the busiest.
Avoid spending too much on designs and prints as colorful and elegant designs are expensive unless you are offering these services. Those simple designs could just be made with your computer and print them yourself. Be sure these tips are followed to increase your market presence.
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