Sunday, May 8, 2016

Attracting New Customers By Using Unique Promotional Items

By Brian Young


Most sales companies will need to do some advertising to attract new customers and to increase their current profits. Advertising in the local area, on radio or in the press is always beneficial and has proved successful for many businesses. A lot of firms now choose to use some unique promotional items when they are trying to increase their yearly profits.

Merchandise for advertising comes in many forms and there are various ways to target your customers. Casual clothing is a very good choice and many firms will use sports shirts, hats and jackets with the company name, phone number or logo embossed on to them. Other ways to attract new people include loud music, bright lights and videos featuring images of the products you sell.

Many sales companies will get the majority of their business from attending corporate events, conferences and product exhibitions in their field. A new but popular piece of merchandise is mini flash drives with a logo or picture stamped on them. Most people will own a cell phone or a laptop so using items relating to these media devices can be a very useful tool.

Many major companies with large advertising budgets will use various kinds of transport to advertise business and services. Race cars, trucks and trams have all been used for marketing campaigns and are a great visual way to promote your firm. Other extravagant and more costly methods include light aircraft and air balloons which have been specially customized to a unique design.

Giving merchandise away for free is always effective and is a clever marketing tool for any business. Most food retailers and manufacturers will often give away small samples of their products to potential clients. A business that usually charges guests for products have also used promotions such as children go free if they are with a paying adult and this is very popular.

If you are specifically targeting children in an advertising campaign it is important that anything you give to them is completely safe. Only purchase from companies that supply products that have passed safety inspections. Any items with removable or tiny pieces should be avoided and an item with anything sharp or made of ceramics is not recommended.

If you need to have products manufactured to promote your business there are places that will make and custom print your swag. Many internet sites now specialize in making promotional merchandise and after emailing them with your needs they can advise you and start to produce a batch of your items. It is worth consulting them before ordering anything as they may have some ideas that you may not have thought of.

If you plan to use merchandise to advertise, you should always ensure that the items are well made. Giving something away and then having it fail or break will have an opposite effect to the one you were trying to achieve. If clothing is your way of marketing then any t shirts or jackets should be offered in many sizes and color options to appeal to a larger audience.




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