Tuesday, October 25, 2016

Benefits Of Hiring An Advertising Agency For Marketing

By Joyce Carter


There are so many funny stories that involve creatives and their clients especially in the advertising industry. Whether it is about sending images through a word document or stretching a photo, the job of marketing really needs experts. Just because the field largely leans on the more creative side does not mean that it can be done by anyone.

There have been moments where you pass a poster or a billboard and you notice that something is off, but you are not able to pinpoint the mistake. The professionals in an advertising agency in New Orleans can immediately tell where the ad went wrong. These designers have a penchant for looking for errors in any visual media.

The professionals in this field are very detail oriented and are ruled by certain technicalities. Breaking these rules would be sinful, punished by career mockery until kingdom come. These can be something as little as what font size is used or color combinations. This may all sound petty, but to advertising professionals, this is life.

There is a creative process involved in making any ad or campaign. There are many technical aspects in using the basic principles of good design that you may not know about. These things are what these experts went to school and paid thousands of dollars for. The value of their work is just as important as the anyone in the finance team, since bad design can cost you a lot of money.

The whole matter is not as simple as getting a picture from Google. Copyright and fraud are very serious things you need to avoid. There are even websites that claim their pictures to be free, then a year after would send you a letter saying they are going to sue you for damages, because by then it would not be free. The agency knows all these industry tips and tricks like the backs of their hands.

Brand identity is also an important aspect to consider especially for start ups. While it may just look like a logo and some colors, consumers may still base trustworthiness and quality of the company from this alone. This service is not only for start ups but also companies that are slowing down and may need to really consider re branding.

While many might think that the job may be as simple as doodling or drawing an image, they are sorely wrong. So much study go into making these campaigns and the whole knowledge that helps a professional stay relevant in the market is always evolving. Just as much as other industries. Getting the trend that works with a certain demographic and incorporating it in a design is no easy feat.

A common misconception is how companies may skimp on their marketing staff and just hire one or two people to do the job of a whole team. The evolution of media and communications make it impossible for one person to accomplish all the marketing tasks. No one employee can do both SEO, or Search Engine Optimization and graphic design effectively, at the same time. No one employee should.

Outsourcing an agency also lets your other staff focus on their job. There is actually money lost in bad hires. You can be guaranteed that there is no overhead costs when you hire a good agency. A great company can even save you money from production costs of material since they are affiliated with suppliers that can give them discounts.




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